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Barilla

BARILLA

Making playful organic social posts for Barilla.

 

Social: April fools
BARILLA’S NEW PRODUCT - rICOTTA & ARUGULA breath spray!

 

Lasagna Week

 

Social: Pasta Horoscope
This post is Barilla’s most shared post and liked post ever. I was inspired by the horoscope genre on iG and wanted to design something playful during halloween for barilla.

 
 

Social: Pasta Alarm
Barilla had wanted a playful post to announce daylight savings time.
I came up with this idea of redesigning the usual alarm into this.

 
View this post on Instagram

Losing an hour never tasted so good. ⏰

A post shared by BarillaUS (@barillaus) on

 

Social: Spaghetti search
This post was for national spaghetti day, and it’s meant to be interactive. Viewers can see the keywords on the next image.

 
 

Social: breathing pasta
asmr has been wildly popular on youtube and iG. I wanted to create what barilla’s version would be. be sure to turn on audio!

 

Social pinterest:
these are some examples of pinterest posts that i’ve created. They introduce new recipes from barilla for users to follow. Check out more here.

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I’m a Digital Art Director & Designer based
in NYC